More than three billion people using social media on a daily basis, while almost 70% of all Generation Z consumers deliberately avoid advertisements. This new balance has transformed the dynamics of online advertising, making memes more relevant than ever.

Let’s see how you can leverage memes as a powerful digital marketing tool.

The Power of Memes

In a world saturated with fake news and advertisements, consumers actively seek out ways to avoid promotions, including ad blockers and browsers that don’t display advertisements.

At the same time, memes are among the most popular topics on social media. Some memes are fun, some are serious, and some are informative. What all memes have in common is that they are sharable. Indeed, the definition of meme includes its ability to go “viral”.

Most memes come with both graphical and text content, which often includes funny catchphrases or other “smart” comments.

How Can Memes be a Digital Marketing Tool?

Memes are shared from user to user, potentially reaching billions of people across the world. Memes are inexpensive and can yield enormous exposure.

From the users’ point of view, memes are valuable and can be shared in seconds to friends and people who would appreciate them. This creates a huge opportunity for clever marketers who want to reach millions without breaking the bank.

Compared to conventional marketing campaigns, memes have tremendous potential and are completely scalable. Apart from the initial cost of creating a meme, it costs you nothing to upload and share it. If a meme is engaging enough, users will keep sharing it for free.

The trick here is to create engaging memes that still carry a meaningful marketing message for your brand. Many companies and organizations, including even the White House, have leveraged the power of memes to spread messages effectively.

Creating Powerful Memes

While there are millions of successful memes out there, marketers have yet to found a definitive recipe for success. However, there are several ways you can create your own memes.

The easiest solution, and something even the White House did, is memejacking. As the name implies, memejacking is just taking an existing meme and modifying it to serve your needs. The White House did it with the “Success Kid” meme, with much success.

If you want to build your own memes, you can use programs like Adobe’s meme creator to create eye-catching memes in seconds. The process is easy and inexpensive enough that you can expect your marketers to create one or two memes every day. With such output, some memes are bound to go viral sooner or later!

Facing a Software Challenge? We can Help!

Here at MindStick Software, we specialize in software design, web design, custom programming, database design, mobile app development, and the creation of every digital marketing tool you might need.

Since 2010, we have helped numerous companies realize the power of technology in their online efforts. Check out our blog to find out how we can help you with your software requirements.